Who is Social Spark and what do we do?

Social Spark is a communications agency offering specialized services to corporate, government, NGO’s and schools.

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Our services

Public Relations Support

developing creative, mindful campaigns and
programs for corporates, parastatals, schools and NGO’s

Development and Training

Creation, implementation and management of specific training, mentorship and leadership programs 

Organizational Communications

Designing creative campaigns with mindfulness, innovation, integrity and understanding of your business and industry

Development of internal and external communications campaigns in alignment with your overall business strategy 

Web design and support


From Event Ideation, creation, conceptualization, planning to onsite management (no event is too small or too large)  workshops, training, team experiences, conferencing, client activations to personal events and celebrations

Content Creation and Production

Drafting and providing written material and creative content for publication to stakeholders

Social Media Management

Providing creative support, posting content, executing plans and helping you analyze your marketing campaigns to stay on top of your social media presence


Our values

To serve our true purpose and be mindful in all aspects. To inspire all we serve with humility


To live our passion of connectivity and social connectedness. To create a lasting impact

To provide a service of integrity. To ignite thought and action

To never forget the human element as we steer change

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About Us

Social Spark is a Cape Town based communications agency offering services throughout South Africa.  We believe there is a need for niche, focused small agency consulting and story telling.


Social Spark is woman owned and managed by South African entrepreneur, Samantha Petersen, who has over two centuries experience in business, communications and eventing.  Samantha is well networked and committed to providing an exceptional personal approach to each campaign and client.  We work with a number of independent consultants, small businesses and other established entrepreneurs on all projects and activations.  Samantha is keenly aware of her passion for working with and supporting other woman owned businesses.


Samantha has worked with and for various corporates, charity organizations, NGO’s, SOE’s and schools over the years.

giving back

At Social Spark we believe in making a difference in the city and community we live in.  Samantha, her team and family members have always been involved in outreach and upliftment programs and this will remain an important element of conscious living and “giving back” in all projects, campaigns and with clients.


Samantha is an experienced and well networked communications professional with over twenty five years experience in the communications, public relations and eventing industries.  She served in many roles over the years, including Account Executive at TWS Communications (1994) to starting her own agency B E Communications in 1997.  B E Communications was recognized as the first black woman owned agency in the city (see Cape Times article below).  One of her clients at the time was Investec Asset Management who she eventually joined full time to start, head up and manage their Events Unit – servicing all heads and trustees of pension funds around the country, as well as responsible for all staff activations, conferencing and team building activities. 


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